Lead Generation in digital marketing terms refers to the generation of prospective consumers or clients’ interest for products or services of the concerned business organization through the medium of internet. The term leads is also known as potential sales contacts that can be generated through variety of means such as building out reward programs, loyalty programs, e-newsletter list acquisition and any other member acquisition programs. The lead generation services of digital marketing service providers is of two types – Sales leads – Generated on the basis of demographic criterion (income, age, credit score etc) and Marketing leads – brand specific leads generated for a unique advertiser offer.
The success of lead generation depends upon the sales and marketing efforts of the organization and a creation of a definition that is acceptable by all the members of the sales and marketing teams of the concerned organization. The key to a successful lead generation depends upon the understanding of the quality of leads and how you are going to handle them. It is important for organizations to prioritize their generation methods and in controlling the flow of leads both of which are crucial for a successful lead generation.
Hekach IT solutions believe that the key to success towards lead generation is in discovering effective ways for arriving on at targeted demographics. We understand that even though execution and analysis of lead generation has changed over the years from Door to Door sales in the early 1950’s to the present generation of social media networks as a major contributor of lead generation but for us lead generation is not a goal but is a process of an overall sales strategy.
Our customized lead generation services helps you in getting targeted leads with high conversion rates with cost per lead being lower. Our lead generation experts will do in depth research about your businesses to arrive at customizable multi channel solutions. These multi-channel solutions may include the following ones in the form of-
Hekach IT solutions lead generation solutions helps you in extracting the highest quality out of your leads by examining the sources and data. With our measurable data strategy we can track, examine and improve performance by adopting various methods to get your message across that include email, social media, content writing, and mobile integration. Over the years, lead generation has evolved from the perception of spam to a solution facilitator and from a broad tool to a very precise one.
At Hekach IT solutions our lead generation services rests on the six principles of lead generation such as-